Learning about Language教案范文

Teaching design for

Unit 9 Advertisement BOOK II

焦军亮

Unit 9 Advertisement

I The analysis of the teaching material and students (教材和学生分析) 1．The analysis of the teaching material（教材分析）

It is a reading passage. It plays a very important part in the English teaching of this unit. It carries the most important language and cultural information and the teacher should focus on this part. The reading includes the definition and function of ads, the ways to advertise as well as how to understand ads properly.

2．The analysis of students.（学生分析）

The students have a strong desire to go to college and familiar with the topic of ads. They prefer solving the problems, communicating with friends and expressing their feelings. This helps to do the teaching well. But some of them lack basic knowledge and learning ability. Their English is so poor that they nearly lose hope for English. We can’t complete the teaching task successfully if we don’t understand the students accurately. II Teaching Aims （教学目标）(According to my understanding of the material and students, I establish the following teaching aims) 1．Knowledge Aim（知识目标）

1）Master the key words and phrases: advertise, advertising, advertisement (ad), promotion, be to do, a great deal of, more or less, in fact, be used to ，by means of，It be said that…, play an important role in, make sure 2）Get further knowledge about ads 2．Ability Aim（能力目标）

1）Develop the student’s reading ability. Get information of the reading by fast reading and detail reading and retell the text. 2）

Learn the method of independent learning. Develop the ability of searching for the specific information. 3．Emotional Aim（德育目标）

1）

Train the Students’ spirit of cooperation and sense of exploration.

培养学生合作精神和探究意识。

2)

Through the learning, students can understand ads objectively and have the sense of social responsibility.

通过学习广告的知识，正确认识广告并增强学生的社会责任感。

III Teaching important points and difficult points（教学重点和难点）

English is social and practical. According to my understanding of the material and students, I establish the following Teaching important points and difficult points. 1．Teaching important points（教学重点）

1）Get students to master the key words and expressions：advertising, advertisement, promotion, by means of, a great deal of, more or less, play an important role in, make sure, the public, bring … to the attention of etc. 2）Understand the text better and get the knowledge of the ads.

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2．Teaching difficult points（教学难点）

1）Retell the reading.

2）Complete all the teaching aims perfectly, especially the skills training and moral education as a whole. IV Teaching Strategies（教学与活动策略）

My Teaching strategies are based on the characteristics of vocational high school students and vocational high school English teaching. 1. （说教法）About teaching, I take “Communicative” Approach(交际教学法), “Task-based” language teaching (任务教学法) and Activity-based teaching (individual work; pair work; group work; class work) 2.

（说学法）About learning, by activities in groups, students learn English in an active, interesting mood. They study independently to get interest, knowledge and ability from the teacher and partners. V Teaching Aids（教学手段）

I’ll make use of the modern electricity teaching equipments and many kinds of teaching means; it can develop the Ss creativity in learning English, increase capacity and the effect of teaching VI Teaching Procedures （教学程序）(Including Step 1

Revision and leading-in、Step 2

pre-reading、Step 3 skimming、Step 4 Scanning、Step 5

Discussing、Step 6 Practice、Step 7 Homework) Step 1 Revision and leading-in (3 minutes)

1. Revision Match the words and meanings. Let the groups answer them as quickly as possible. 以小组抢答的方式进行。

【Purpose】Through this part we can review the key words and expressions to prepare for the following steps. At the same time I aroused the sense of competition. 2. Let Ss enjoy some good advertisements. 3. Ask a question: Do you like something because of the advertisement? 【Purpose】The common ads and experience can lead in the class smoothly. Make them feel easy and interesting to learn. Step 2 Pre-Reading (2 minutes)

Listen to the tape of the reading 【Purpose】

By listening, the students can appreciate the beauty of English and get a brief idea of the text. It is also good for training listening ability.

Step 3 Skimming (3minutes) Read the text and answer questions 快速读课文找问题答案

What is an ad used for? Where can we see or hear the ads? What are the advantages of advertisement? 【Purpose】Top-down reading is a good way to train the ability of skimming. After this the students have got the general idea of the reading.

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Step 4 Scanning (10 minutes) 1). Read the text and find the topic sentence or the main idea of each paragraph. Encourage them to express their view.让学生读课文并找出每段的主题句。鼓励学生踊跃发言。

Structure

Part

I

Topic:

Introductions

of

advertisement

(1-2)

The definition of advertisement (1) Two examples of advertisement (2) Part

II

Ways

to

advertising

(3-6)

The ways to advertise

(3)

Advertising by brochures and newspapers (4) Advertising by posters

(5)

Advertising by TV.

(6) Part

III

Summary (the right way to understand ads)

(7)

【Purpose】In this part, the students improved their ability of analyzing the reading. They can express their view bravely and freely. 2) Ask the students to read loudly by themselves. 学生朗读训练阅读能力，使其了解文章细节。为下一步练习做准备。

【Purpose】

Through reading the text, the students have the further understanding of the reading and prepare for the exercises in reading comprehension.

Step 5

Discussing Finish the exercises in reading comprehension by discussing in the group. Step 6

Practice

Check the answers with the whole class. 通过小组讨论, 共同分析提炼信息，完成任务。

【Purpose】

The students can learn to study in cooperation by means of discussing in groups and everyone has the chance to think and show. This can improve the students’ spirit of cooperation and sense of exploration. Step 7 Homework Ask students to read the text after class.

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