Warming up、Pre-reading、Reading、Comprehending名师课堂实录

新会一中公开课教案

2011—2012学年度第一学期

科

目

英语

公开课类别

备科组

执教者

林绮玲

授课班级

高三（18）

授课地点

高三（18）课室

课

题

教

学

目

的

重

点、难

点

教学模式、程序

教学辅助手段

Part One Leading -in 授课日期

2012年11月第10周星期

一第3节

Inside advertising

Enable the students to get the structure of the passage, and some language points

Enable the students to get how an advertisement work 演示，讨论，练习，

评讲

计算机

教

Q: where can we see advertisements?

In newspapers,On billboards,On TV,In magazines,At the airport, On buses,etc.

学

Q: Show some famous brands and their advertisements

Part two: Reading 内

How advertising works Task 1

Scan and skim the text, and grasp the man idea of this text with the help of

容

outline. •

Introduction 、

•

What an ad is

•

How advertisers make effective ads 过

•

How ads can be effective

Task 2

Discuss the purpose of the following advertisements?

程

，

板

书

•

1.Encourage people to save water 设

•

2.Encourage people to listen to the radio station

•

3.Encourage people to buy

计

•

shoes of this brand

•

4.Tell people to become more aware of the importance of environment protection Task 3 Read the text in detail

and tell the statements True or False. •

Brand names are even attached to some clothes. •

Adverts are only used for business. •

It might be proper to advertise goods related to cars on radio. •

Good advertisements are always working well.

Part three: Language points：

1.

come across

= meet with

偶然遇见，碰上

run into/bump into /notice/discover/encounter

I’ve just come across one of your former classmates.

我刚才偶尔碰到你的一个老同学。

I came across his name on the cover of a book.

无意中在一本书的封面上看到他的名字。

2. casual

a.

漠不关心的；随便的；

causal garments

休闲的衣服

（

jeans, T-shirts…) 3. turn into = change into

变成

They are turning waste land into paddy fields.

他们正在使荒地变为稻田。

4. walking advertisement

移动广告

Yao

Ming and Wang Zhizhi, the two basketball players have been described as “Walking Great Wall” by western sportswriters.

“移动的长城”。

walking dictionary/ walking target

5. inform

vt.

通知

inform sb. of/about sth.

be well informed about sth. 对某事消息灵通

Please inform us of your travel plans.

6.

target n. 目标，对象，靶子

/

vt. 瞄准

The company has met their export target. 7. fit in (to )

vt.

适应(符合)

Traditional roles do not fit into the new world. 8. budget

n./v.

预算

on a (tight) budget

缺少钱; 拮据

课外作业

Homework: Period 1&2

in the reference book

自我讲练结合三维目标定位与设计，符合新科标和教材要求，授课过程流畅，重点难点突出，评价

能够激发学生的学习兴趣，不同层次的学生都能学有所得，教学任务完成较好。