Using LanguageⅠ教案和学案内容

Step 1 Discussion

There are many advertisements around us. Some are honest, while some are dishonest. Appreciate the following advertisements, tell which one you believe and which you don’t.

Step 2 Read the passage quickly and find out the ways to keep advertisers honest.

The law.

Advertising organizations.

Complaints organization.

The consumer. Match the two columns.

can make the company stop using the

offending advertisement if a complaint about an ad is correct. b. is also responsible for checking the

product before buying. c. can prevent advertisers doing the

wrong thing. d. make rules that are called a code of

ethics for everyone in the organization

to follow. Would you complain about any of the advertisements in this passage? The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people don’t wear their product, they will be a loser. 1. Advertisers go to a lot of trouble and expense to make adverts and so they want to make sure they achieve their purpose.

and so 连接并列句

She is tired of her busy city life and so she plans to spend her winter holidays in a small village with her husband.

对繁忙的城市生活感到厌倦, 她决定和丈夫一起到一个小乡村过寒假。

2. One way to control advertising is to make laws that prevent advertisers doing the wrong thing.

控制广告的方法之一就是制订法律以约束广告商们的不法行为。

3. In some countries advertising alcoholic drinks or tobacco is banned altogether.

在一些国家，为酒精饮品和香烟做广告是完全禁止的。

4. Most advertisers are decent and honest, and they are as interested as everyone else in making sure ads are ethical.

decent 指人是“诚实的; 正派的; 值得尊敬的; 举止端庄的”, 口语还表示“和蔼可亲的; 乐于助人的”。

e.g. They are all decent, hard-working

citizens.

他们都是诚实勤劳的市民。

5. Even though there are laws and advertisers’

code of conduct, some bad ads do get made.

do 经常用于肯定句和祈使句中, 表示强调。

e.g. Please! Do be quiet a moment.

请务必安静一下。