Learning about Language教案推荐

Unit 5 Inside advertising Language points

ⅠRevision ⅡUseful expressions 1.

①________________________________________________________________ ②_______________________________________________________________

2. The earlier you get rid of smoking, ________________________ protect yourself against serious illness in later life. (likely) 你越早戒烟，你就越可能在今后的生活中保护自己不得重病。

①___________________________________________________________________

②___________________________________________________________________

③___________________________________________________________________

3．①________________________________________________________________

②________________________________________________________________

Analyse the sentence:

Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements.

1.①The training of young teachers was an issue ______________________. (attach)

年轻教师的培训是他高度重视的一个问题。

②Miss White sent her friend an e-mail yesterday with several of her photos on the Great Wall ___________ it. (attach)

怀特女士昨天给朋友发了一封邮件，随之附上了她在长城拍的一些照片。

2.

①Yao Ming and Wang Zhizhi，

the two basketball players，have been described as the ‘'Walking Great Wall” by some Western sportswriters. ________________ ②He is the “walking dictionary” in our class. _____________ ③You would become a “walking target” if you

dressed in such a bright colour. ______________

Ⅲ

key sentences 1. Even some of the casual garments we wear ______________________________ them which turn us into walking advertisements. (attach)

甚至在我们穿的有些休闲服上也印着品牌的名字，这就把我们变成了“移动广告”。

2. With _______________________________________ our daily lives, it is important to understand how advertisements work. (fill) 我们的日常生活中充满了众多的广告信息，可见了解广告如何发挥作用是很重要的事情。

3. Their money __________ if the message didn’t reach its target audience,

… (waste) 如果信息不能传达给它的目标群众，那么他们的钱就白花了。

4. ______________________________, researchers find out as much as possible about those in the target group, such as their likes and dislikes,… (identify) 明确了广告的目标人群后，研究人员就会尽量收集这个群体的有关信息，例如他们的好恶。

5. Ads _____________________________ will grab the attention of those who admire people like that. (feature v.) 以有钱人和名人为特色的广告则会抓住那些对他们羡慕的人的注意力。

6. As well as ______________________ with the right technique, advertisers must also place their ads in the right medium. (reach) 正如要用恰当的方式吸引合适的消费者，广告商还得将广告置于适当的媒体上。

7. However, it would be no use ___________________ on the radio if the ad relies on visual effects. (advertise) 但是如果一项产品的广告要依靠视觉效果，那么它在收音机里播出就毫无意义了。

8. _____________________________, people are unlikely to be persuaded if the product is unsuitable for them. (good) 一则广告无论制作的多么好，如果产品不合适，也不可能使人信服。

9. On the other hand, _________________________ advertisements can help to change our opinion over time. (expose) 另一方面，经常处于广告的包围中，我们的想法有可能随着时间的流逝而发生变化。