Warming up、Pre-reading、Reading、Comprehending名师教学设计2

Section_ⅠWarming_Up_&_Reading

Ⅰ.高频单词点击

1．billboard n．布告板；广告牌

2．casual adj.偶然的；随意的；临时的→casually adv. 偶然地；临时地

3．advertiser n．登广告者→advertise v．做广告→advert/advertisement n．广告

4．inform vt.通知；告诉→information n．信息

5．association n．协会；联系→associate v．联系

6．basis n．基础；根据→base vt.依据

7．technique n．技术；技巧→technical adj.技术的→technician n．技师

8．feature n．特征；容貌；特色；特写

vi.以……为特色；特写

9．conscience n．良心；是非感

10．worthy adj.有价值的；可敬的

11．expense n．费用；代价→expensive adj.昂贵的

12．broadcast n．广播；播音

v．广播；播送

13．generate vt.产生；发生→generation n．一代；一辈

14．response n．回答；响应；反应

15．refresh vt.使(精神)振作；使恢复；更新

Ⅱ.重点短语必记

1．if so

2．keep...in mind

3．turn...into...

4．in other words

5．fit into

6．grab the attention

7．on the other hand

8．rely on

9．have no use for

10．at no extra cost

Ⅲ.常用句型必备

1．With_so_many_messages_from_advertisers_filling_our_daily_lives，it is important to understand how advertisements work. 2．Television adverts are expensive to_make_and_to_show. 要是这样

记住

把……变成……

换句话说

适合；适应

赢得注意

另一方面

依靠，依赖

不需要；厌恶；对……不耐烦

没有额外成本

3．However_good_an_advertisement_is，people are unlikely to be persuaded if the product is unsuitable for them. Ⅳ.课文大意理解

1．Which kind of advertisements turn us into walking advertisements? A．The kind in train stations. B．The kind on the Internet. C．The kind on our casual garments. D．The kind in magazines and newspapers. 答案：C 2．Which group does making computer game ads appeal to? A．Adults.

C．Young women.

答案：B 3．Which kind of adverts can give you more detail? A．TV.

C．Newspaper.

答案：D 4．What do the advertisers consider? A．The expense. B．Target audience. C．Media appreciate for the product. D．All the above. 答案：D 5．Why does the government pay a lot of money for some ads? A．To change our opinion over time. B．For money. C．For selling the product. D．No answer in the text. 答案：A Ⅴ.根据课文改错

1．Even some of the casual garments with brand names attached to them turn us to walking advertisements. ________________________________________________________________________ 答案：第二个to改为into B．Magazine. D．B and C. B．Adolescent boys. D．All the above.

2．With so many messages from advertisers filled our daily lives，it is important to understand how advertisements work. ________________________________________________________________________ 答案：filled改为filling 3．Then we can avoid to be controlled by them. ________________________________________________________________________ 答案：to be改为being 4．Their money would be wasted if the message didn't reach its target audience，in other word the people the advertisement intends to persuade. ________________________________________________________________________ 答案：word改为words 5．However，it would be no use to advertise products on radio if the ad relies on visual effects. ________________________________________________________________________ 答案：to advertise改为advertising Ⅵ.课文缩写填空

We can meet many advertisements in our daily life.An advertisement is a message or an announcement that__1__ or influences people.Advertisers must pay for their ads，so the message must reach the __2__ audience，or their money would be wasted.So they must do some research to make the product __3__ the audience's lives.Identifying their target is not enough，they should try their best to appeal to their target.For example，the environmental protection advertisement appeals to the audience's __4__ or their desire to be __5__ citizens.At the same time，advertisers must also place their ads in the right medium，such as TV，newspapers，magazines.To do this，they also need to spend money.They have to be a big __6__ with a big __7__ to afford the ads.In addition to worrying about the __8__，advertisers must consider which media are most appreciate.For example，if the ad __9__ visual effects，it is no use advertising products on radio.However，people don't buy the products they are not interested in or __10__. 答案：1.informs

2.target

3.fit into

4.conscience

5.worthy

6.corporation

7.budget

8.expense

9.relies on

10.have no use for