Warming up、Pre-reading、Reading、Comprehending教学设计及说课稿

NB:My video has been cut down since it is oversized. The teaching aims:

The purpose of this class is to enable the students to understand the passage as a whole, appreciate the beauty of the passage by analyzing several sentences and own the elementary ability to distinguish the good advertisements from the bad ones. The teaching process: I divide this class into two phases. For the first phase,I want to enable the students to understand the passage as a whole by leading in ,thinking about several questions (including some questions which are helpful to their lives),having free discussions, and designing their own advertisements after learning. For the second phase, I want to deepen the understanding of the text and appreciate the beauty of language .As to the teaching steps , I advance this class according to the following steps.

First of all ,I show the students my favorite advertisement , at the same time ,I tell them why I choose this advertisement when advertisements are everywhere. After sharing my video ,I invite the students to share their favorite advertisements.

Second , I play a game by guessing the product which the advertisement is advocating by giving them pictures or slogans.I put the content of these pictures or slogans here in details . (The first picture presents two Ms and two numbers. M stands for

McDonald’s and two numbers just show the excitement to go to McDonald’s.The second picture shows a girl with one eye much bigger than the other .It is an advertisement for Mascara. The third picture shows that a cassette says “ipod... I’m your father.”The details show that it is a radio channel. The fourth picture shows that a woman is sitting in the car watching outwards.The glass of the car is half-opened.There is the reflection of a lion .It just fits into the female’s face. It is an advertisement for wildlife parks.The fifth picture shows a coffee cup’s arm is holding a biscuit with the words “Lotus and coffee , always together.”

It is an advertisement for Lotus biscuits. The sixth picture shows a line of words “Good to the last drop ”. It is an advertisement for milk tea.The seventh picture is with a sentence , “A diamond lasts forever.”

It is a classic advertisement for diamond. The eighth picture shows a sentence “Obey your thirst .” In this part ,I want to show the students that those drinks such as Coca Cola ,Sprite, Fanta, or Pepsi are carbonated drinks ,so drink less. The last picture shows a slogan “Mosquito ,bye, bye, bye.” It is an advertisement for Raid. Third , go through the whole text and answer five questions . The questions are designed gradually deepening the meaning . The questions are as follows. 1)

Who advertises? 2)

Why do they advertise?

3)

Where do they advertise? 4)

How do they make effective advertisement ?(In this part , I’ll let the students have a free discussion .Choose one of the advertisements on page 42 and page 43 and tell why you prefer this one.) 5)

Can every advertisement persuade people ?Why and why not?(In this part , I’ll let the students have another free discussion . In real life , people are sometimes persuaded by the ads over time .Do you have the similar experience ? Can you give us an example?

Fourth, design their own advertisement according to the following requirements. 1)

Choose a theme you like . 2)

Draw a picture. 3)

Create a slogan for the advertisement. After the students have designed their advertisements .I’ll invite them to the front to demonstrate their products using the presentation platform on the multimedia.

What’s above is the first phase of the teaching . The second phase is in the form of handouts . The main content is about studying the style and the structure of the passage through some exercises .And analyze some key sentences and consolidate the knowledge by doing additional exercises.

Homework:

Write a passage about the successful advertisement you have seen . Group work: evaluate and rewrite your article in your group.