Using LanguageⅠ教学设计思路

选修九Unit5 Inside advertising教学设计

教学目标

情感目标：了解广告相关内容

知识目标：学习本课基础词汇及其表达

能力目标：提高学生阅读理解能力及口语表达能力

教材分析

本课内容为学生感兴趣的广告话题，而且本文内容与我们日常生活息息相关，教师也可以提供多一点有关广告的素材供学生阅读，扩大学生阅读面。

教学方法

1）自我学习

2）合作探究

3）启发教学4）任务型教学法

教学过程

1）视频、图片导入，激发学生兴趣，快速导入本课主题——广告。

2）采用自我学习，合作探究，分组讨论、展示等多种方法。

3）练习形式多样化，并辅以当堂训练，多角度、多方位提高学生能力。

4）适时地对学生进行阅读方法和技巧指导。

【Learning aims】

1. Read about “Inside advertising”

and improve your ability of fast reading and summarizing.

2. Enjoy the pleasure of reading and avoid being controlled by ad.

A. Warming up

Let’s enjoy one advertisements and some pictures of advertisements.

B. Pre –reading

Look at each of the advertisements on your book (page 42&43) and discuss the ques-tions with a partner.

What does the advertisements want you to do ?

【设计意图】通过展示与广告有关的图片，引导学生通过看图片，自然过渡到本课的主题，把学生从无意注意引向有意注意，进而培养学生通过图片预测阅读内容的能力。

C. Fast reading

Task I: True or false.

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1. We are exposed to ads only in the public places.

2. Understanding how advertising works can help us earn a lot of money.

3. An advertisement is a message or announcement that intends to inform or cheat people.

4. Advertisers include business, individuals, organizations and associations

5. Advertisers make ads effective by identifying the target only.

6. Using a suitable media plays an important part in ads.

7. An effective advertisement is likely to make people buy the products that they have no use for.

D.Intensive reading

Task 1.让学生回答细节理解题目(who , why , where , how )；

Task 2.Fill in blanks. Task 3.让学生进行词组转换

1）This shops sells clothes of all kinds.(garments)

2)The teacher told us that the school would be closed for one day next week.(informed)

3)Only big companies can afford television ads.(corporations)

4)What is the cost of putting an ad on the internet?(expense)

5)Most shampoo products depend on an ad with good visual effects(reply)

6)Not all advertisers are honest.(decent)

F. Post-reading（课堂补充资料）

Advertising is a cost of production and can use up significant resources. Unless producers pass on this cost to consumers, advertising expenditure will reduce profits.

Advertising may actually restrict competition. This may have a number of disadvantages for consumers, including less choice and possibly higher prices if one or a small number of firms are able to dominate the market supply as a result.

Informative advertising provides information about a product to a consumer. Some examples include bus and train timetables, menus, technical specifications for computers, and the ingredients of foodstuffs.

Persuasive advertising is designed to create a consumer want and boost sales of a particular products, often at the expense of rival products. this is known as brand switching.

The main objective of persuasive advertising is to create and reinforce positive consumer perceptions about a product that will in turn create a consumer want for, and loyalty to, that product and the firm that produces it.

G.Discussion.

How advertisement affect our daily life?

（设计意图：设置问题，是让学生根据老师提供的素材加上自己的理解，引导学生发2

散性思维）

F. Summary

G.Homework

在本节课主要是围绕教材设计了一系列探究性题目，以便有效激发学生参与课堂的积教学反思

极性并且提高学生独立发现问题，思考问题和解决问题能力。然而在具体的教学过程中也发现学生对信息加工、处理和选择的能力较薄弱。在Discussion部分不够活跃，参与展示人数较少；在Intensive reading 部分，个别学生对于问题的处理不是很好，应该给学生充足的时间，教师如果能够再多一点技巧的点拨、并加强针对性训练，效果会更好。另外，我觉得我在每个环节的过渡部分，处理的不是很完美。最后在展示环节，应该给更多的同学展示，那么效果可能会更好。

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